Hugo Boss Urban Journey

  • Simon Helm
  • Sophie Elizabeth Fletcher
  • Joseph Arnold
The 2017 Hugo Boss 'YOUR TIME IS NOW' campaign was re-energised for 2018 to launch the new variant 'Urban Journey', working alongside the existing creative and continuing the recruitment drive .
Still life Photography — Florian Joye.
Film Director — Mollie Mills.
Creatives — Nathan Holley & Joseph Arnold.
Creative Direction — Alan Aboud.
Design — Rhona Hayes.
My Role — Original Campaign Concept and overall Art Direction Key Skills — Campaign Concept / Art Direction