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Joseph Arnold

Joseph Arnold

PlacementLondon, United Kingdom
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Caroline Pay
Brendan Stephens
Tom Drew
Joseph Arnold

Joseph Arnold

PlacementLondon, United Kingdom
Professions
  • Copywriter
  • Art Director
  • Creative Director
LevelJunior
About me
We're a creative team, scamped in the MA Falmouth Course, ready to be officially launched into that whole crazy ad industry thing. We will do anything for placements. Doris has a camera, street-stalker tendencies and an obsession with old people and guns (but none of these combined). She also swears on the life of her dungarees that she's not a hipster. Joe has guitars, children, troll legs and bad dreams. He hates that feeling he gets when he wants to sneeze but it doesn't quite happen.
PostsProjectsExperienceTeam
Projects
  • Toys R Us
    Toys R UsOBJECTIVE - Increase Outdoor Toys sales and get kids to play in their gardens more. TARGET MARKET - Parents with young children. STRATEGY - Showing real products, show parents how the brand can help encourage children to play in their gardens and be more active and adventurous outside.
  • Adopt a Doris
    Adopt a DorisAn online promotion, explaining our team situation and personality. Also, frankly asking for a placement.
  • Imodium
    ImodiumCollaborator: Naresh Subhash
  • MMR Vaccination - World Health Organisation
    MMR Vaccination - World Health OrganisationThis is just one execution from a campaign to create awareness of the fact that choosing not to vaccinate children against MMR puts them at far more risk than vaccination. Collaborator: Gavin Martin
  • Spar Stores
    Spar StoresOBJECTIVE - Encourage people to use Spar more often for their everyday bits 'n' bobs. TARGET MARKET - Busy/disorganised urban professionals. People without a car or who don’t do ‘the weekly shop’. STRATEGY - Remind the TM that Spar is always there when they need it.
  • Polyfilla Quick Dry
    Polyfilla Quick DryOBJECTIVE - To maintain market leadership by distracting from competitors. TARGET MARKET - 25-35 year-old males, looking for easy DIY shortcuts. STRATEGY - Highlight how easy it is to use and how quickly it dries.
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Projects credited in
  • Hugo Boss Urban Journey
    Hugo Boss Urban JourneyThe 2017 Hugo Boss 'YOUR TIME IS NOW' campaign was re-energised for 2018 to launch the new variant 'Urban Journey', working alongside the existing creative and continuing the recruitment drive . Still life Photography — Florian Joye. Film Director — Mollie Mills. Creatives — Nathan Holley & Joseph Arnold. Creative Direction — Alan Aboud. Design — Rhona Hayes. My Role — Original Campaign Concept and overall Art Direction Key Skills — Campaign Concept / Art Direction
  • Think!
    Think!Objective: To reduce the amount of phone-related deaths on the road per year in the UK. Target Market: Young drivers. Strategy: By highlighting the fact that phone use makes drivers 23x more likely to kill themselves and others.
  • Wrigley's Extra
    Wrigley's ExtraObjective: Promote minty freshness without using the usual 'icy, blizzard' imagery. Target Market: Socially active 16-30 year olds Strategy: Address the elephant in the room - bad breath has serious social consequences. Wrigley's Extra is the best way to protect yourself from them.
Work history
    Placement
    Doris & Joe are currently on placement at Saatchi & Saatchi London.
Skills
  • Advertising
  • Art Direction
  • Copywriting
  • Creative
Education
    MA Creative Advertising
     - 
Awards
    YCN Award
    http://www.dorisandjoe.com/santander.html