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Wrigley's Extra

Objective:
Promote minty freshness without using the usual 'icy, blizzard' imagery.

Target Market:
Socially active 16-30 year olds

Strategy:
Address the elephant in the room - bad breath has serious social consequences. Wrigley's Extra is the best way to protect yourself from them.

Project Team

Doris Xiaoyu Chen

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  • Art Director
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Joseph Arnold

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  • Placement
  • Saatchi Saatchi London

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