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Think!

Objective:
To reduce the amount of phone-related deaths on the road per year in the UK.

Target Market:
Young drivers.

Strategy:
By highlighting the fact that phone use makes drivers 23x more likely to kill themselves and others.

Project Team

Doris Xiaoyu Chen

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  • Art Director
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Joseph Arnold

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  • Placement
  • Saatchi Saatchi London

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