Think!

Objective:
To reduce the amount of phone-related deaths on the road per year in the UK.

Target Market:
Young drivers.

Strategy:
By highlighting the fact that phone use makes drivers 23x more likely to kill themselves and others.

Team Credits

Doris Xiaoyu Chen

  • Message
ConnectConnect
  • Art Director
  •  

Joseph Arnold

  • Message
ConnectConnect
  • Placement
  • Saatchi Saatchi London

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Doris Xiaoyu Chen
Art Director
Joseph Arnold
Placement