About me
Passionately curious whilst striving only for the best.
I’m an experienced client services manager working within the creative industry. Having worked at some of London’s most respected creative agencies, I have carved a career that spans strategy, content production and delivery including print, digital, film and OOH.
I have an MA in International Marketing Management and have recently been nominated in the top 100 Superwomen in the advertising world (Pitch Magazine).
One of my main passions is people management and welfare, and to aid this interest I have supported the department training programs within the agencies I have worked for. I am also a certified Mental Health First Aider & Ambassador for my current place of work.
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Projects credited in
- Hugo Boss Urban JourneyThe 2017 Hugo Boss 'YOUR TIME IS NOW' campaign was re-energised for 2018 to launch the new variant 'Urban Journey', working alongside the existing creative and continuing the recruitment drive . Still life Photography — Florian Joye. Film Director — Mollie Mills. Creatives — Nathan Holley & Joseph Arnold. Creative Direction — Alan Aboud. Design — Rhona Hayes. My Role — Original Campaign Concept and overall Art Direction Key Skills — Campaign Concept / Art Direction
- Hugo Boss — The ScentThe Brief Hugo Boss introduced a female fragrance to the already successful male seduction fragrance, The Scent. We needed to create advertising for the new female scent, a dual gender and male version to align all creative. The key objective was to bring to life the physiological impact of the scent on the body and show the magnetic power of Boss seduction encapsualted in the scent. The Solution Seduction is a highly sensory experience. First you see the person; you are attracted to them. Next you hear them: what they say, how they say it. Then you are close enough to smell them. This is the moment of truth, it’s the moment you breathe each other in. The moment that triggers the magnetism. Smell is more important the closer you get... Hugo Boss. Get Closer. We took the consumer on a sensory journey up, close and personal, celebrating the physiological impact the power of the scent has on the body. This was a traditional print and TV campaign with digital and social amplification. The Credits CD x Cathy Hutton. Campaign Photography x Inez Van Lamsweerde & Vinoodh Matadin. Director x Darren Aronofsky. Additional Photography x Guy Aroch. Creative Direction x Jason Wu. Pulse points film by Spring Studios. My role x Creative team with Cathy Hutton Key skills x Campaign Concept / Strategy / Art Direction / Design / Creative
- Hugo by Hugo BossThe Brief Get 20-30 year old men and women who currently wear fragrance occasionally to Make fragrances a more regular part of their morning routine by showing them how HUGO can give them a fresh boost of confidence every day. Insight You put a fragrance on when you want something to go well. It’s a moment that sets the tone for the day ahead and an action that signifies you’re ready to go forth into the world. Which is exactly how our audience find themselves. They are living in a time of
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Skills
- Account Management
- Account Leadership
- Brand Creative Strategy
- Advertising Production
- Advertising Campaigns
- ATL Campaigns
- Digital Advertising
- Mentoring
- People Person
- People Development
Awards
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Nominee Top 100 SuperwomenThe Pitch Fanzine
Every year Pitch Magazine celebrates the superwomen in our industry that get stuff done across all ranks in their 100 Superwoman list .. i'm honoured to have made the shortlist.
Pitch Superwomen are described as "the women behind the scenes who have the exceptional ability to handle multiple tasks without sweating it. They are brave, take risks and above all get the job done"I
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The IPA Foundation CertificateIPA
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