Superstar Mexican chef, Martha Ortiz, has brought her celebration of
Mexico to London. Working with Martha, & SMITH named and created a
brand for Ella Canta (Spanish for ‘She Sings’), which aims to deliver the
beauty, colours, stories and spirit of modern Mexico to London.
Using ‘We Eat Colour’ as the strapline, the brand and identity plays with
Martha being both an artist and a curator. Each dish is a masterpiece,
full of narrative and colour.
Like a modern art gallery, Martha’s menu will change seasonally to
re-tell another of Mexico’s enchanting stories. Her first menu,
entitled ‘Painted Black’, is a celebration of Mexico’s Day of the Dead.
For each new season a different artist will be commissioned to interpret
Dan Bernstein, creative partner, & SMITH says:
“There’s a perception of Mexican food in London and the UK today,
and it’s very different to the kind of food that Martha creates. Her food is
surprising, refined, artistic – a big contrast to the more fast-casual Mexican
experience we’re used to over here. We were keen to challenge that
perception and turn Mexican restaurant branding on it’s head.
So a sophisticated high-end offer, without the cliché.”