Ella Henderson - Take Care Of You

I was keen for us to explore further around the digital world that existed during Ella’s childhood (the late 90’s/early 00’s), that we were due to be re-visiting throughout the promo. By using the iconic ‘brutalist’-esque blocky designs of Windows ‘95 as our main point of reference, we were able to quickly establish a well recognised, nostalgic interface that hopefully meant anyone watching would connect their own memories to. Ella and her amazing family were on hand throughout and really pulled this one out of the bag for us, we couldn’t have done it without them. Dad was on transport and logistics, Mum was on catering and all round moral support and Brother Pat was absolutely killing it on camera. Thank you guys! Full credits below Label: @atlanticrecordsuk Commissioner: @nicolasheppard Director: @rauricantelo Production: @mill_ldn EP: Dougal Meese @tokyo_breakfast_18 Producer: Lucy Hawes @1ucy_h_ DOP/Drone: Oliver Richards @ollieinstagram Drone PA: Elspeth Fisher @elspethconnie iPhone Cam Op: Patrick Henderson Graphic Designer: Jo Guthrie @jog Directors Assistant, Treatment designer and storyboards: @lola_webster Editorial: @the_assembly_rooms Editor & Animation: Ed Cooper @coppercooper Edit producer: @eppiebowler Colour: @thomasmangham Colour Producer: Kate Ryan @kmry3292 TK Assist: Rory Leighton, Dan Levy Online: James Pratt Special thanks: @eleanor.a.williams @ivosousa