Project lead on a design collaboration for Crown Resorts new 5 star hotel uniforms with Ellery (Australian designer).
Deliverables and role included;
- Identifying the marketing opportunity
- Researching market for most suitable brand partnership
- External pitching & negotiation with the designer and brand CEO
- Internal pitching & negotiation with the hotel business on budget and brand alignment
- Project manager for duration of designs and samples
PLEASE NOTE - uniforms are currently in final production with launch set for October 2016.