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Responsibilities • Defining commercial roadmap for the Australian Resorts properties • Strategic direction, implementation and optimization of the partnerships sector to evolve from a cost centre to a profit centre • Drive business growth and acquisition through strategic partnerships • Analysis and reporting to monitor ROI performance against business objectives both qualitative and quantitate • Identification of creative avenues through partnerships to build brand loyalty, awareness, establish local and international connections • Work cross functionally across the business as an advocate for partners • Management of 2 direct reports Achievements • Increase on sponsorship revenue by 215% from F15 to F16 (continuing to date) • Identification of & lead project manager on Crown’s marketing fashion strategy, focusing on a change in brand perception and increased sales to retail sectors within the property including a design collaboration with Australian designer Ellery for a uniform design for Crown Towers 5 star hotel staff
Responsibilities • Lead generation, pitching, negotiation and closing of partnership sales examples include Nike, Adidas, Bang & Olufsen, BMW etc. • Negotiation of commercial agreements • Optimization of major level partners such as Virgin Australia Melbourne Fashion Festival, Melbourne Cup Racing Carnival, Ambassador Li Na etc. • Identification and optimization of key market segments to target and drive business relationships with a focus on new business • Customer acquisition and member loyalty through strategic partnerships • Responsible for managing and forecasting budget including costs and revenue • Stakeholder management including external partners, suppliers and collaborators and internal executives and business units to alleviate pressure points • Managing partner activity across the business including operational build and implementation in line with business objectives Achievements • Negotiation and management of Crown’s highest achieving sponsorship to date - International Champions Cup Football Tournament (Real Madrid, Manchester City and Roma AS), which led to a 87% ROI • Building and implementing the strategic plan for business growth and acquisition through Asia Pacific using ambassadors Li Na and Kei Nishikori
Responsibilities • Driving B2B sales for major level sponsors to supporting business partners • Assisting on identifying commercial opportunities to create new revenue streams to the business • Identifying strategic partner and sponsor leads for business growth • Account management of major level sponsors to supporting business partners • Creatively leveraging contractual obligations over and above to create holistic partnerships • Driving the integration of partnership assets through the business to assist strategic objectives including marketing, digital, social media, brand & campaign and PR • Managing the strategic and operational implementation of partnership events and activations • Business administration such as budget management, WIP reports and analysis documents Achievements • Approached by the CMO to form a small project team of 6 (from a marketing group of 110) to create and launch Crown Resorts inaugural mobile app • Lead on content creation for Crown Resorts inaugural mobile app. Effective for from versions 1 & 2.
Responsibilities • Pitching to fashion PR agencies and fashion brands on stories and shoots • Managing operations and logistics of photo shoots • Business administrative such invoicing and office management • Assisting styling on editorial photo shoots with Australian models such as Jesinta Cmpbell & Lara Bingle • Maintaining the fashion store cupboard including stock take of incoming and outcoming garments Achievements • Approached by Cosmopolitan Fashion Editor Nicole Adolphe during a conference inviting the opportunity to intern
Responsibilities • Pitching strategy and campaign ideas to prospective clients • Preparing and managing press kits and coverage reports • Assisting with the production and organisation of events with external clients • Assisting with PR strategy for major clients • General office administration duties such as maintaining budgets, contact lists, account payments
Responsibilities • Assisting with the management and operation of business driven events, partnership events and activations • Management of media launches and brand promotions for the business • Business administration such as budget management, WIP reports and scheduling • Assist in partner management in regards to tracking marketing campaigns and activations • Prepare creative client presentations in conjunction with the marketing and events team Achievements • Identifying, negotiating and managing a partnership with Porsche based on business need for ‘money can’t buy’ experiences for VIP International customers • Selected as main liaison for a series of intimate, private cruises on Crown Chairman, James Packer’s $50million Seahorse Yacht for VIP Customers • Management of high profile meet & greet events with global sporting talent – Maria Sharapova, Rafael Nadal & Cristiano Ronaldo
Double Major; Journalism & Public Relations