Projects
- Ellery Design CollaborationProject lead on a design collaboration for Crown Resorts new 5 star hotel uniforms with Ellery (Australian designer). Deliverables and role included; - Identifying the marketing opportunity - Researching market for most suitable brand partnership - External pitching & negotiation with the designer and brand CEO - Internal pitching & negotiation with the hotel business on budget and brand alignment - Project manager for duration of designs and samples PLEASE NOTE - uniforms are currently in
- Lead Content Creator for Crown Resorts Ltd Mobile AppSelected by the CMO to form a project team of 6 (selected from 110 employees) to pioneer the creation of Crown Resorts Ltd first mobile app (versions 1 and 2). My role within the project group was content strategist. Deliverables; - Researching competitor apps for consumer feedback - Liaising with the creative agency to direct on layout and UX design - Pulling together and inputting all content for launch - Assisting with strategy of the app and purpose within market
Projects credited in
- VR Dancefloors: Techno in Berlin, with Google & Boiler RoomThis was a fun one! Interactive venues are a concept that I've been bouncing around in my head for a while, and I finally got to make a version of come to life in VR. Boiler Room made this excellent film to tease the experience, which gives an atmospheric, almost dystopian peek into the project:
Work history
Head of OperationsChosen AI
London, United KingdomFull Time
Accelerator Programme ManagerFounders Factory
- London, United KingdomFull Time
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Skills
- Digital Media
- Events
- Marketing PR
- Account Management
- B2B
- Business Development
- Client Services
- Customer Services
- Direct Marketing
- Direct Sales
- Marketing
- Marketing Strategy
- Pitching
- Problem Solving
- Relationship Management
- Operations
- Strategy
- Strategy Implementation
- Stakeholder Engagement
- Stakeholder Management
- Product Styling
Education
Bachelor of Professional CommunicationsRMIT University
- Melbourne, Australia
Double Major; Journalism & Public Relations