You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.
Do you really want to delete project Ellery Design Collaboration ?
Do you really want to delete project Lead Content Creator for Crown Resorts Ltd Mobile App?
Responsibilities • Defining commercial roadmap for the Australian Resorts properties • Strategic direction, implementation and optimization of the partnerships sector to evolve from a cost centre to a profit centre • Drive business growth and acquisition through strategic partnerships • Analysis and reporting to monitor ROI performance against business objectives both qualitative and quantitate • Identification of creative avenues through partnerships to build brand loyalty, awareness, establish local and international connections • Work cross functionally across the business as an advocate for partners • Management of 2 direct reports Achievements • Increase on sponsorship revenue by 215% from F15 to F16 (continuing to date) • Identification of & lead project manager on Crown’s marketing fashion strategy, focusing on a change in brand perception and increased sales to retail sectors within the property including a design collaboration with Australian designer Ellery for a uniform design for Crown Towers 5 star hotel staff
Responsibilities • Lead generation, pitching, negotiation and closing of partnership sales examples include Nike, Adidas, Bang & Olufsen, BMW etc. • Negotiation of commercial agreements • Optimization of major level partners such as Virgin Australia Melbourne Fashion Festival, Melbourne Cup Racing Carnival, Ambassador Li Na etc. • Identification and optimization of key market segments to target and drive business relationships with a focus on new business • Customer acquisition and member loyalty through strategic partnerships • Responsible for managing and forecasting budget including costs and revenue • Stakeholder management including external partners, suppliers and collaborators and internal executives and business units to alleviate pressure points • Managing partner activity across the business including operational build and implementation in line with business objectives Achievements • Negotiation and management of Crown’s highest achieving sponsorship to date - International Champions Cup Football Tournament (Real Madrid, Manchester City and Roma AS), which led to a 87% ROI • Building and implementing the strategic plan for business growth and acquisition through Asia Pacific using ambassadors Li Na and Kei Nishikori
Responsibilities • Driving B2B sales for major level sponsors to supporting business partners • Assisting on identifying commercial opportunities to create new revenue streams to the business • Identifying strategic partner and sponsor leads for business growth • Account management of major level sponsors to supporting business partners • Creatively leveraging contractual obligations over and above to create holistic partnerships • Driving the integration of partnership assets through the business to assist strategic objectives including marketing, digital, social media, brand & campaign and PR • Managing the strategic and operational implementation of partnership events and activations • Business administration such as budget management, WIP reports and analysis documents Achievements • Approached by the CMO to form a small project team of 6 (from a marketing group of 110) to create and launch Crown Resorts inaugural mobile app • Lead on content creation for Crown Resorts inaugural mobile app. Effective for from versions 1 & 2.
Responsibilities • Pitching to fashion PR agencies and fashion brands on stories and shoots • Managing operations and logistics of photo shoots • Business administrative such invoicing and office management • Assisting styling on editorial photo shoots with Australian models such as Jesinta Cmpbell & Lara Bingle • Maintaining the fashion store cupboard including stock take of incoming and outcoming garments Achievements • Approached by Cosmopolitan Fashion Editor Nicole Adolphe during a conference inviting the opportunity to intern
Responsibilities • Pitching strategy and campaign ideas to prospective clients • Preparing and managing press kits and coverage reports • Assisting with the production and organisation of events with external clients • Assisting with PR strategy for major clients • General office administration duties such as maintaining budgets, contact lists, account payments
Responsibilities • Assisting with the management and operation of business driven events, partnership events and activations • Management of media launches and brand promotions for the business • Business administration such as budget management, WIP reports and scheduling • Assist in partner management in regards to tracking marketing campaigns and activations • Prepare creative client presentations in conjunction with the marketing and events team Achievements • Identifying, negotiating and managing a partnership with Porsche based on business need for ‘money can’t buy’ experiences for VIP International customers • Selected as main liaison for a series of intimate, private cruises on Crown Chairman, James Packer’s $50million Seahorse Yacht for VIP Customers • Management of high profile meet & greet events with global sporting talent – Maria Sharapova, Rafael Nadal & Cristiano Ronaldo
Double Major; Journalism & Public Relations