Selected by the CMO to form a project team of 6 (selected from 110 employees) to pioneer the creation of Crown Resorts Ltd first mobile app (versions 1 and 2).
My role within the project group was content strategist.
Deliverables;
- Researching competitor apps for consumer feedback
- Liaising with the creative agency to direct on layout and UX design
- Pulling together and inputting all content for launch
- Assisting with strategy of the app and purpose within market