The end experience is 15 minutes long, and you can choose to spend that time in 4 (or sometimes 5, there are easter eggs!) different spots or rooms. It's exclusive to Daydream right now, and was used to give a tentpole to Google's Daydream activity in Germany.
The whole project was hugely ambitious. Starting as a concept I developed for Inception with Boiler Room, we had this exciting idea and concept of how it would come together, which Google came on board for. So far, already exciting enough. We then brought on the director, Easton West and started bringing the whole scope together. In the end we had about 100 people in Arena Club in Berlin (that we hired for 2 days), creating a realtime clubbing experience across 4 angles, where every shot has a subtle narrative that you can follow through the rooms, or just release yourself into the excellent music by Fjaak: