Email Copywriting for ella+mila

These throwback emails for ella+mila—written early in my career—marks a critical turning point for me as a sales copywriter. It was Narineh, CEO of ella+mila—the second largest vegan nail polish brand after Essie—who gave me full freedom to unleash my skills. This email series demonstrates my ability to entertwine sales psychology through nuanced phrasing that connects with audiences on a deep, emotional level. Included in these snapshots is one of my favourite email campaigns, announcing ella+mila’s expansion into CVS, Target, Walgreens, and Rite Aid. I’m proud to showcase them.