🥇Scouted for EXPERT-VETTED status by Upwork⭐⭐⭐ Top 1% in brand strategy & sales copywriting. Okay...here's my spiel: Does your brand need a voice?🎤 Great, watch me flex: Born and bred, I’m a cheeky chameleon, hardwired to wear your brand like a second skin—a creative filter for my every sentence, sound and syllable. The goal? To get your customers to ACT!
Formally-trained at YorkU, I have 11 years of copywriting experience and 5 years in branding. Some of my brag-worthy projects include high-converting work for brands including Kraft Heinz, Tiffany & Co. Perfume and Shea Moisture.
As a thirty-something millennial, I've got the edge in sales copywriting and brand strategy. Think about it: I'm the bridge between the “Dot-com Era” and today's “Digital Age.” Why care?
Because while everyone else was getting sucked into the social media sideshow, I was in the trenches with the real MVPs💪—those no-bull, think-for-yourself mentors who knew originality isn’t something you stumble upon—it’s something you grind out!⚙️
That old-school, take-the-long-road grit? That’s how I flip brands from afterthoughts to the ones you can’t ignore.
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✅🔺MOST FREQUENTLY-ASKED QUESTION 🔺✅
The top question I always get? "What are your metrics?" Great question! But before we talk shop, let’s be clear on what I won't be saying.
There's a 0% chance I'll be dropping cringey buzz terms like “move the needle” or “conversion optimization” just to impress you.🙄
I’m also not going to copy and paste my clients’ reviews—you can snoop them in my work history—and they’re all exceptional.
And I’m certainly NOT listing how many marketing books I’ve read. Nothing’s more valuable than natural acumen. But yes, I've read them.
I'm also not boasting about the time my landing page earned a gazillion-jillion dollars—yawn...
🥇Here’s a REAL ROI story: I helped a startup haircare brand with a teeny subscriber list of just 1,400—all low-ticket items—generate $6,000 in revenue, with each email pulling in an average of $500—plus consistent 60% open rates. And yes, I’ve got the screenshots to prove it! Now, just imagine scaling those results with an email marketing list in the thousands—or even millions. Think about the possibilities....➗➕🟰🌎
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✅🔺 MY PROFESSIONAL OUTLOOK🔺✅
In today’s landfill of stinky copy and lazy, self-proclaimed “wordsmiths” (such a cringe word), great copy has become an endangered species. So, what’s my solution for you?
It starts with an unforgettable course I took on word analysis—yep, that’s a thing! If you’re curious, it’s YorkU’s Rhetoric & Semiotics course (AP/EN 4145 3.00). 🤓
So, normally, I’d hide any trace of sounding like a stuffy, tweed-wearing academic—but I’ll own it: This course was a breakthrough for my sales copy! It deals with linguistic osmosis—it’s all about slipping into your customer's thoughts—like inception—using strategic, nuanced wording they don’t even notice.
If you want your customers feeling that burning, gut-driving compulsion to click “buy now”—then you’ll need my techniques.
You know, if you like conversions and all….
So here's what you need to know: I rather swim with sharks💦—sans cage—than churn out outdated, greasy-salesman, cliché word-vomit. Just, ew. 🙄
Sooooooooo, ready to convert your sales copy and branding?!!! It starts by knowing human nature. What do they crave? Safety? Status? Sexy times?!!! Whatever the dangling carrot, I’ll press the right neural buttons! And that, my friends, is the crux of my copy—my clever, crisp, calculated, conversion-crunching copy….(Ahhhhhhh, literary gasm)….✏️✏️✏️✏️✏️✏️✏️✏️
K, weird. Moving on.
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✅🔺 HOW I SERVE YOU🔺✅
Alright, on a more serious note...
I’ll make your brokerage firm sound like you’re schmoozing with Jordan Belfort at the Top of the Sixes🍸, revved up by the high of fresh returns and vermouth on your breath.
I’ll make your organic Canola Oil company feel like you’re kickin’ back with John Deere🚜, snackin’ on farm-fresh seeds, amid the grass-scented morning dew.
I’ll create a brand identity that makes your business insurance company look like you’re the 😇Oprah😇 of damage control.
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✅🔺ABOUT ME 🔺✅
With my BA in English and BA in Art History from YorkU, I'm both an artist and an academic who brings the best of two worlds: technical accuracy and creativity.🎓
Outside of sales copywriting and writing brand guidelines, I enjoy the following pursuits: mindlessly scrolling through Netflix, food-sampling at Costco and complaining about the need for more House of Dragon episodes.
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Sound good? Great. Here's the bottom line.
You need a shark of a copywriter. And I need an outlet for my over-analytical, OCD-level creative energy. Let's help each other out!
Before your competition calls me...😉
Projects
- Email Copywriting for ella+milaThese throwback emails for ella+mila—written early in my career—marks a critical turning point for me as a sales copywriter. It was Narineh, CEO of ella+mila—the second largest vegan nail polish brand after Essie—who gave me full freedom to unleash my skills. This email series demonstrates my ability to entertwine sales psychology through nuanced phrasing that connects with audiences on a deep, emotional level. Included in these snapshots is one of my favourite email campaigns, announcing ella+m
Work history
B
B
SaaS CopywriterByanat
- OmanFreelance
- Developed and executed compelling brand guidelines for Byanat's SaaS platform, ensuring alignment with global data analytics trends and market research
-Developed voice & tone guidelines to enhance Byanat’s brand positioning as a leader in data centralization and predictive analytics.
- Conducted market reseach about trends in AI, connected infastrucutre, IT, IoT, M2M and machine learning
- Developed and executed compelling brand guidelines for Byanat's SaaS platform, ensuring alignment with global data analytics trends and market research -Developed voice & tone guidelines to enhance Byanat’s brand positioning as a leader in data centralization and predictive analytics. - Conducted market reseach about trends in AI, connected infastrucutre, IT, IoT, M2M and machine learning
Skills: SaaS Sales · saas · B2B Marketing · Brand Strategy · website copy · Copywriting · Digital Copywriting · Brand Development · Brand voice · sales copy · sales copywriting · Brand Identity Development · Brand Development Strategy · Tone (Writing) · Ghostwriting · SEO copywriting · B2B Software · Search Engine Optimization (SEO) · Information Technology · Brand Identity · Content Development · Content Delivery · Calendaring · Serch engines · Brand Storytelling · Editing · Art Direction
CopywriterUnilever
- CanadaFreelance
- Developed creative and emotionally-driven statements for SheaMoisture body washes and deodorants
- Wrote sales copy while weaving-in the brand voice for maximum impact on target audience
- Differentiated writing style when writing copy for either female & male audience
- Developed creative and emotionally-driven statements for SheaMoisture body washes and deodorants - Wrote sales copy while weaving-in the brand voice for maximum impact on target audience - Differentiated writing style when writing copy for either female & male audience
Skills: sales copy · creative copy · Creativity and Innovation · Wellness · Organization Skills · Research Skills · Landing Pages · Marketing Copy · Content Marketing · Content Strategy · Communication · Online Content · Spelling · Beauty · Engaging Content · Storytelling · Copywriting · Creative Writing · Brand voice · Cosmetics · Digital Copywriting · Ad copy · Brand Identity Development · Brand Storytelling · Positioning (Marketing) · B2C Marketing
Education
Y
Y
Bachelor of EnglishYork University
- Toronto, Canada