Email Redesign - Quest Apartment Hotels

Quest, Australia's largest and fastest-growing apartment hotel operator, approached me for help overhauling their email marketing campaigns. Designed to be fully mobile responsive and sent from Mailchimp, I redesigned their B2B and B2C emails to both fit their brand better whilst looking less 'templated', as well as introducing new CTA options — putting key booking info front & centre — to make the emails easier to action as well. On further campaigns I also got involved in every step of the process, from briefing to send, writing most of the copy for the campaigns too. Beyond that, I also worked with the team to design the transactional and welcome emails for Quest Online Advantage - their new membership and booking portal. Cute change-password gifs ahoy! Check out the before & afters below.