Hello, I’m a writer and designer based in London, freelancing under my own company, Mighty Oak. I’ve done loads of work spanning print, social, web and email — from rewriting pitches and redesigning presentations for small tech startups to cutting-edge email design and social content for huge luxury brands. Aside from design, I write a lifestyle column for the Guernsey Press and have appeared in Computer Arts, Mashable, The Mirror and the WSJ’s CMO Today.
Past clients include Doordeck, Royal Caribbean & Celebrity Cruises, UCL, Student.com, EcoAct, Nyetimber Wine, Greenwich Peninsula and Thistle Hotels.
Projects
- Email Redesign - Quest Apartment HotelsQuest, Australia's largest and fastest-growing apartment hotel operator, approached me for help overhauling their email marketing campaigns. Designed to be fully mobile responsive and sent from Mailchimp, I redesigned their B2B and B2C emails to both fit their brand better whilst looking less 'templated', as well as introducing new CTA options — putting key booking info front & centre — to make the emails easier to action as well. On further campaigns I also got involved in every step of the pro
- The Doordeck 3D Christmas CardOne of my clients, Doordeck, had the enviable benefit of having an in-house laser cutter. One Christmas, to push the boat out and do something memorable for their clients and customers, I tried to recall my secondary school DT lessons and ending up designing and cutting these cute little 3D Christmas tree cards, which could be posted flat. Also, it spurred me to create this video, which has perhaps some of the most satisfying shots I've ever filmed (especially at 0:30.)
- Email Design - NyetimberWith vineyards in West Chiltington, England, Nyetimber is one of the UK's fastest-growing and most prestigious sparkling wine brands. I worked with them in my role as Art Director at routesix. The Brief: Nyetimber were excited to release their 2009 Blanc de Blancs, a beautiful sparkling white wine, to the UK's luxury drinks market. As part of the launch they hired routesix to create a simple but elegant email newsletter to spread the news. Response: Working with Nyetimber's stylish, minimalist
- Digital Design & Art Direction - Thistle Express LaunchAlready well-known in the travel industry for their impressive collection of London hotels, Thistle were ready to launch their new sister brand, Thistle Express. I worked with them on the launch in my role as Art Director at routesix. The Brief: Aimed at the economy travel market, Thistle Express provided a clean, energetic and bright series of brand guidelines which I was tasked into transforming into a flexible, responsive template for all kinds of digital uses: marketing emails, pre & post
- Email Redesign - Royal Caribbean CruisesRoyal Caribbean and Celebrity Cruises send out a quarterly newsletter to their most loyal customers: members of The Crown & Anchor Society and Captain's Club loyalty schemes. Despite these customers being highly engaged, the emails they were receiving didn't seem to be serving their needs in the best way: they were full of text, light on imagery, and didn't make the most of Royal & Celebrity's latest and greatest brand assets — like their stunning hero imagery, inspiring new colour schemes and
- Print Ad Design & Copywriting - ACEAmatrix is a small but flourishing team of structural engineers based in London. A new company, Amatrix didn't have a ton of brand assets to play with, but wanted me to help them make a splash with a full-page ad in architecture's prestigious RIBA Magazine. Together we agreed to run a simple, eye-catching, copy-led campaign. As I'm pretty new to the world of architecture, I spent some time with the team to understand exactly what Amatrix were about and what structural engineering actually means
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Work history
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Head of MarketingDoordeck
- London, United KingdomFull Time
Doordeck is a growing, London-based startup with a simple premise: it takes those awful old keycards and access passes you use to get around your building and swaps them for the one card you're already carrying: your smartphone.
I worked with Doordeck on a multitude of projects for over a year as their Head of Marketing, including (but certainly not limited to):
Brand guidelines and development
Copywriting - blog posts, award applications, press releases
Exhibition stand design
Laser cutting - badges, greeting cards
Social media
Pitch writing (and pitching!)
Investor presentations, pitch and product decks
Website redesign and user experience research
Print - brochures, business cards, how-to guides, banners
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Art Directorroutesix
- London, United KingdomFull Time
Skills
- Design
- Branding
- Digital Design
- Marketing
- Copywriting
- Social Media Marketing
- Advertising
- Photography
- Email Design
- Email Marketing