Sabadell Sona is a non-profit organization that promotes local and national artists by arranging cultural events. Their main event is Embassa't, a festival that introduces alternative music and emerging artists. The 2012 edition of the Embassa't welcomed everyone, including children, to the festival. The identity communicates of a playful event, where the highly acclaimed and upcoming artists share the stage and have fun. The 3-d illustrations highlight the positive energy of the festival and give a glimpse of something strange, new and energetic.