'Embrace Mobile Video Games' demonstrates a celebration of video gaming, but it's visual identity focuses on the 8bit era to give that distinctive retro nostalgia that gamers have always appreciated. This simplicity of 8bit design works well with the constraints of laying out the content (infographics, copy, artwork etc.).
Collaborating with the Marketing Team at Velti, the booklet was unveiled in time for the gaming industries universally known Electronic Entertainment Expo (E3) in June, where copies were distributed. For the main identity that carries the flow of the book, I used the 'Google Local' icon as a representation of mobile to collaborate with the Pac-Man icon.