I worked closely with the Emerald Street Editor and Publishing Director to create Emerald Street’s first Literary Festival. A day-long celebration of writing, books, conversation and ideas, with a host of iconic authors and thinkers. I managed the marketing and communications strategy and worked hard to attract book lovers far and wide.
The results:
· 1550 tickets sold
· 80% of session selling out within two weeks of tickets going on sale
· Coverage across TimeOut, The Book Seller and Stylists Magazine.
· Secured Aperol and Waterstones as official event partners
· Over 3m impressions across Twitter and Instagram on the day, with #EmeraldStreetLitFest trending on Twitter across the day.
