Projects
- Emerald Street Literary FestivalI worked closely with the Emerald Street Editor and Publishing Director to create Emerald Street’s first Literary Festival. A day-long celebration of writing, books, conversation and ideas, with a host of iconic authors and thinkers. I managed the marketing and communications strategy and worked hard to attract book lovers far and wide. The results: · 1550 tickets sold · 80% of session selling out within two weeks of tickets going on sale · Coverage across TimeOut, The Book Seller and Stylist
Projects credited in
- Emerald StreetEmerald Street launched in 2011 and found a hugely receptive audience very quickly. The free daily email has become a looked-for part of the day for the 90,000-plus women who subscribe. It takes an original look at fashion and beauty, but also focuses on culture, careers and other topics close to the hearts of its readers. Its bars and restaurants feature, Cocktails And Cappuccinos (daily in London, weekly elsewhere), is a favourite and the majority of its users signed up for its opt-in books se5
Work history
Senior Marketing ManagerThe Stylist Group
London, United KingdomFull Time
- Developed and managed the subscriber acquisition strategy across all Shortlist Media email brands including Emerald Street, Mr Hyde, Stylist and Shortlist.
- Managed the Promotions Assistant, Marketing Executive and Digital Writer.
- Responsible for delivering acquisition targets across all email brands, and consistently growing and developing the brands strategy.
- Grew the active subscriber base of the email brands by 40% in 12 months and consistently exceeded monthly acquisition targets.
Led the development and execution of all digital campaigns and events including branding, email marketing, PPC, brand partnerships, PR and all cross-brand advertising.
- Managed internal and external stakeholders and suppliers to assist in delivering marketing campaign materials, and measuring the ROI of all marketing campaign spend.
- Planned and executed marketing activity for all new email launches including Emerald Street Manchester, Mr Hyde Fitness and Stylist's daily email.
- Worked closely with the Head of Data and development team in adapting our data acquisition strategies to ensure they are all GDPR compliant. Included leading the planning and implementation of the subscriber 'members clubs'.
Skills
- Digital Marketing
- Marketing Strategy
- Communications
- Email Marketing
- Public Relations
- Brand Management
- Social Media Marketing
- Event Organisation
- Brand Strategy