Emerald Street launched in 2011 and found a hugely receptive audience very quickly. The free daily email has become a looked-for part of the day for the 90,000-plus women who subscribe. It takes an original look at fashion and beauty, but also focuses on culture, careers and other topics close to the hearts of its readers. Its bars and restaurants feature, Cocktails And Cappuccinos (daily in London, weekly elsewhere), is a favourite and the majority of its users signed up for its opt-in books section, The Reading Room. It produce five variations of its Weekend Guide, covering Birmingham, Edinburgh, Glasgow, Leeds, London and Manchester. Plus, for readers in the north-west, there's also Manchester Extra, a daily update on happenings in the city.