About me

Experienced creative and conceptual copywriter across print, digital and UX. Arts editor and journalist. Creative writing lecturer and teacher at postgraduate level

PostsProjectsExperienceTeam

Projects

• 1

  Badly Behaved Women: The Story of Modern Feminism (Welbeck, 2020)Author, commissioning editor, researcher
• Stylist, 'Forgotten Women'Writer and researcher of this feature introducing brilliant, inspirational women forgotten from history running in Stylist weekly and online at Stylist.co.uk, as part of Stylist's year-long 'Visible Women' campaign
• 2

  Digital Content Lead - Penguin80 / Summer of PenguinWorked with TfL and Virgin Media to develop Penguin content across digital and audio available for tube customers for free to celebrate Penguin's 80th birthday
• 1

  Misshapes: The Making of Tatty DevineCopywriting, production editor, proofer
• 1

  The Illumination of Ursula Flight (Atlantic, 2018)I wrote it
• HSBC e-learning platformUX copy for Rehab's global e-Learning platform using a new Learning Management System, bespoke e-Learning programmes and personalised educational content

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Projects credited in

• 5

  Emerald StreetEmerald Street launched in 2011 and found a hugely receptive audience very quickly. The free daily email has become a looked-for part of the day for the 90,000-plus women who subscribe. It takes an original look at fashion and beauty, but also focuses on culture, careers and other topics close to the hearts of its readers. Its bars and restaurants feature, Cocktails And Cappuccinos (daily in London, weekly elsewhere), is a favourite and the majority of its users signed up for its opt-in books se
• 2

  EIGHTY-EIGHT JOURNALThe Battle, an editorial illustration for the Eighty-Eight Journal

Work history

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Freelance editor/writer/copywriterAnna-Marie Crowhurst
Jun 2005London, United KingdomFreelance
Over 18 years experience. Freelance for agencies including Guardian Labs, Penguin Random House, The Stylist Group, Pentland Brands, rehab, VCCP, SevenC3, Redwood Publishing, Publicis Blueprint, 3CC, Forward Worldwide, The River Group, Meesta. Copywriting, ideation and editorial direction for brands including ASOS, Barclays, Bath Spa University, Book of Mormon, Boots, Cath Kidston, Clarks, Easyjet, English Heritage, Flight Republic, Galaxy, Intu, notonthehighstreet, Marks & Spencer, New Look, Office, Sainsbury's, Tatty Devine, TfL, The Body Shop, Tesco, Toni & Guy, University of Cambridge, Virgin Trains, Visit England, Vision Express. Journalism for The Guardian, The Times, Stylist, Newsweek, The Bookseller, Marie Claire, House and Garden, Emerald Street, Bookbrunch, Time Out, TANK. In-house roles including: - Digital Content Lead at Penguin Random House - Deputy Email Editor / Columnist at The Stylist Group - Editorial Director of The 88 Magazine - Editor in Chief, New Look at Seven EC3 - Development / Launch Editor of ASOS magazine

Skills

• Editorial Direction
• UX Copy
• Creative Writing
• Copyediting
• Arts Journalism
• Literature
• Creative Copywriting
• Digital Copywriting
• Brand Creation
• Ad Copywriting

Education

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MA Creative WritingBath Spa University
Aug 2015 - Feb 2017Bath, United Kingdom
Distinction

Awards

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The Times Breakthrough Award in LiteratureSouth Bank Arts Awards
Nominee / shortlisted