I’m a highly experienced freelance writer and editor who’s worked across print, online, social and events for consumer-facing titles and commercial fashion and lifestyle brands.
I’m able to meet deadlines, work to briefs, commission original features and create content that’s original, witty and adapts to diverse audiences independently and as part of a team.
I’m well-versed in using a variety of CMS, Adobe InDesign and Photoshop and have undergone SEO and legal training.
Projects credited in
- Emerald StreetEmerald Street launched in 2011 and found a hugely receptive audience very quickly. The free daily email has become a looked-for part of the day for the 90,000-plus women who subscribe. It takes an original look at fashion and beauty, but also focuses on culture, careers and other topics close to the hearts of its readers. Its bars and restaurants feature, Cocktails And Cappuccinos (daily in London, weekly elsewhere), is a favourite and the majority of its users signed up for its opt-in books se5
Work history
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Content editorBritish Land
London, United KingdomFreelance
I’ve worked as a content provider for British Land public realm landmarks Broadgate, Paddington Central and Regent’s Place for the past fiver years. As well as creating compelling and SEO-friendly content for the websites encompassing events, interviews and art features, I’ve overseen the company’s newsletters and marketing materials.
During Broadgate’s rebrand in 2018, I was responsible for defining a new style guide to help position Broadgate as one of London’s most vibrant 24/7 neighbourhoods attracting some of the city’s most diverse businesses and talent.
Editor and writerThe Stylist Group
London, United KingdomFreelance
Having worked as production editor and acting associate editor of Stylist, I now work as freelance editor and writer for the brand. I edit the influential and popular Style List shopping page (interiors, tech, culture, food and drink), manage the brand’s books content and have written everything from cover features, interviews and travel guides to interiors pages and advertorials.
In the past few years, I also worked on the brand’s iPad launch and currently contribute to stylist.co.uk.
As part of the annual Stylist Live, I’ve interviewed such diverse names as Marian Keyes, Marlon James and Thomasina Miers with audiences of 20,000 over four days.
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Skills
- Writing
- Editing
- Editing Copy
- SEO
- Photo Editing
- Web Analytics
- Web Content
- Social Content
- Interviewing
- Creative