Emme Lifewear // Brand Identity

Emme is a fitness and lifestyle brand, created after feeling a lack of representation in the fitness industry in sizing, imagery and pricing.⁠ ⁠ Founder Emma, launched the brand this year with the aims of offering customers an inclusive and sustainable range of clothing for both fitness and everyday life. ⁠ ⁠ I designed the brand identity and the brief was to create an approachable and fun brand image, centred around the themes of unity and inclusivity.⁠