Empire's Union

  • Matthew Smith
Empire’s Union is a menswear fashion label specialising in premium shirting and tailoring. The hand finished garments use unusual cuts and geometry in their construction which formed the basis of the visual identity. Based around the signature ‘Starcut’ shirt design, the brand incorporates a bespoke logotype along side a geometric marque and pattern.

The Spring/Summer 2012 Shirting look book was designed to accentuate the angles of the clothing through the graphic treatment, whilst the newsprint meant it sat neatly under the arm of any city gentleman.