Empower campaign

Empower is a partnership for serious and organised crime, empowering stakeholders to recognise and come forward if they see evidence of organised crime. Some examples of this type of crime include drugs, trafficking, modern slavery, CSE and cyber-crime. The identity was used for a conference and on social media. The client didn’t want the branding to be police focused and was very open to ideas, which gave me scope to have fun with the shapes and use vibrant colours.