We were approached by CSM to communicate with final year students
to encourage them to empty their lockers. After not having success with previous years, while using the traditional mundane informative formats of communication.
The result was a three phases communication plan that went on during the month of their graduation.
Phase One: Posters
Phase Two : Choir
Phase Three: On-Campus Installation
We prepared a special locker with special technology, that interacted
with students, stimulated their curiosity, and rewarded it by singing to them when they approached the locker.
