eMusic Live – Cali Vibes

Consulting as part of the 7digital/eMusic team, I led Artist Marketing with 7digital CMO for all artists performing at AEG/Goldenvoice's Cali Vibes festival in Long Beach, CA. Working remotely from the UK I onboarded major artists to the platform (including deal negotiation and contracting) before following up with Marketing assets, instructions and guidance for how best to amplify their livestream and generate revenue. Point of call for everything marketing for Artist Management and AEG. Internally, I advised the 7digital & eMusic team on how best to engage and interact with major artists and artist teams as well as input on paid media spend. Top-billed artists included The Marley Brothers, Shaggy, Slightly Stoopid, Dirty Heads, Rebelution, Iration, Sublime with Rome and others.