Energy From The Ashes (D&AD New Blood Pencil Winner)

Brief: Encourage more 18-25 year olds to drink Yula. Insight: The Amazon Rainforest is at the heart of Yula and all that it stands for. Last year, Amazon forest fires increased by 84%, releasing a decade's worth of carbon into the atmosphere. Yet for too long these fires were ignored. Solution: Deliver100% plant power energy #fromtheashes