Energy Saving Trust

Blue Plaque Campaign Local government is an important weapon in the fight to lower carbon emissions globally. This integrated campaign worked by targeting local government, and council leaders in particular, with a personalised 48-sheet poster situated as closely as possible to the town hall. The poster features a huge blue plaque bearing their name and asking ‘Will your legacy include reducing carbon emissions?’ The council leaders also received personalised DM pack that dropped at the same time, which included a letter asking these local figureheads how they would like to be remembered. The aim was to create debate within the councils that and to encourage them to sign up to the Nottingham Declaration on Climate Change, the UK’s localised version of the Kyoto Agreement.