Enertor: Brand launch

  • Jonny Watson
Enertor has an amazing product: insoles made with the same stuff the CIA use in their bullet-proof vests.
Great for cushioning, shock absorption, energy recycling and stopping bullets.
They’re also worn and endorsed by the fastest man that ever lived, Usain Bolt.
We created the whole brand from the ground up, designing the logo, packaging, website and launch campaign across TV, print and digital. The client imposed two mandatories: we had to feature Usain Bolt and we had to shoot in Jamaica. We said we’d see what we could do...