About me

Creative Director... traditional and digital... 3 decades... Currently heading up Football and Motorsports at Octagon London.

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Projects

• 1

  Standard Chartered x Liverpool FC: "Play On"Award-winning campaign urging girls to stay in sport.
• Paddy Power: "Bingoton - A Drama With Balls"A bodice-ripping, bonk-busting period drama masquerading as a TV ad.
• 1

  DXC x Manchester United: "My Biggest Supporter"An short film promoting DXC's Digital Futures Academy, a unique project hosted at Old Trafford.
• 3

  Standard Chartered x Liverpool FC 2021/22 Kit LaunchThe new Liverpool kit launch for the 21/22 season. The last campaign was one to forget, but with a clean slate and a fresh new kit, the players and the fans are ready for another tilt at the title. Internally, we called this "We're In This Together". It worked figuratively - players and fans are committed to each other - and literally - the players wear the shirt and so do the fans. So with this film we aimed to draw a parallel between the players and the fans, united by the shirt. With its r
• 1

  Paddy Power - "New Normal"Two weeks from brief to broadcast, this COVID-safe shoot was helmed by double Oscar-nominee Peter Cattaneo, fronted by all-round legend Peter Crouch and abetted by model, businesswoman and Strictly champion, Abbey Clancy. The Premier League 20/21 season promises to be the most topsy-turvy ever. Empty stadiums, ridiculous schedules and a swathe of new rules and regulations to contend with. But rather than ruining the season for the fans, it's precisely this unpredictable nonsense that keeps the
• 2

  Paddy Power Games - "Another Chance"A TV campaign that asks, "Why can't life give you as many chances as Paddy Power?"

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Projects credited in

• 2

  ENERTOR / Brand Launch CampaignTV, Print, Social Enertor is a performance insole brand who make their product from the same material the CIA use in their bulletproof vests. Part-owned by Usain Bolt, we coincided the launch campaign around his final Olympics appearance. We conceived and designed the whole brand from the name to visual identity, final packaging, and an integrated launch campaign consisting of TV, print ads and social media.
• 3

  PlayOJO / TVCHere's the first TV commercial I've done directly with a client, as part of a ‘virtual agency’, along with long-serving creative partner Jonny. It was ready for play out to the Canadian market in around 6 and a half weeks from initial approach to final delivery, and two different versions were produced featuring different sequences for an A-B test.

Work history

Creative DirectorOctagon
Jul 2020London, United KingdomFull Time
In my time here, I've headed up Standard Chartered's sponsorship of the Liverpool FC men's and women's teams and created and overseen Paddy Power's sports and gaming portfolios. I'm currently leading the DXC x Manchester United and AXA x Liverpool FC accounts and CD across Octagon's motorsports portfolio, including AWS x Ferrari. Living the dream - and I'm not even being sarcastic.
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Creative DirectorFreelance
Jul 2018 - Jul 2020United KingdomFreelance
Worked with agencies including House 337, Anomaly and Neverland.

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Skills

• Idea Generation
• TV Advertising
• Digital Advertising
• Integrated Advertising
• Creative Direction
• Social Campaign
• 360 Campaigns
• Creative Strategy
• Copywriting
• Digital Creative

Education

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BTEC HND Graphic Design & AdvertisingHounslow Borough College
Aug 1988 - Jun 1990Hounslow, United Kingdom