- Standard Chartered x Liverpool FC: "Play On"This is a joint initiative between Liverpool FC and main partner Standard Chartered. Sadly many more girls than boys drop out of sport in their teens - often down to issues such as safety, peer pressure, societal 'norms' being self-conscious about their bodies as they go through puberty. But there is overwhelming evidence that when girls stay in sport, they develop vital life skills such as resilience, teamwork and leadership. So it's down to all of us to encourage and support girls to help th
- Paddy Power: "Bingoton - A Drama With Balls"So, how do you achieve standout in a crowded category, navigate round ever more restricting advertising rules, ride the zeitgeist of popular culture, sail close to the wind but not get a 9pm restriction AND live up to the high standards Paddy sets itself and its agencies? Simple. Take the piss out of Bridgerton. Filmed by Outsider's Jim Gilchrist on the UK's hottest day ever at Addington Palace (near Croydon, if you're passing) this bodice-ripping bonkbuster tells the story of Miss Bingoton's
- Standard Chartered x Liverpool FC: "Fans of fans"With our 'Fans of fans' campaign, we've flipped the script and created a world where the players hero-worship the fans. Like when VVD, Diogo and Fabinho get swapping fans stickers in the Liverpool dressing room. Got, got, need. The question is, what would you give Virgil to get hold of a shiny of legendary superfan Belle Yip...?
- Paddy Power Games - "Another Chance"Blown your big chance? Yeah, we’ve all been there. If only life could be more like Paddy Power Games, because with Paddy's Wonder Wheel, Daily Jackpot and Weekly Bonus, you'll always get another chance. Yay! This campaign shows how Paddy can come to the rescue of anyone in need of another chance. This version of "Mum" was actually banned after a whopping 4 complaints - my first ban. Mum was so proud.
- Standard Chartered x Liverpool FC 2021/22 Kit LaunchThe new Liverpool kit launch for the 21/22 season. The last campaign was one to forget, but with a clean slate and a fresh new kit, the players and the fans are ready for another tilt at the title. Internally, we called this "We're In This Together". It worked figuratively - players and fans are committed to each other - and literally - the players wear the shirt and so do the fans. So with this film we aimed to draw a parallel between the players and the fans, united by the shirt. With its r
- Paddy Power: "Proper Football's Back"With the Euro's just a distant memory, the dawn of a new Premiership season is upon us. Tribalism, 'meat' pies and merciless roasting of the opposition are back. Now that really is something to celebrate. And Arsenal helped us out by getting rolled over by Brentford on the opening day. Prescient.
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Projects credited in
- ENERTOR / Brand Launch CampaignTV, Print, Social Enertor is a performance insole brand who make their product from the same material the CIA use in their bulletproof vests. Part-owned by Usain Bolt, we coincided the launch campaign around his final Olympics appearance. We conceived and designed the whole brand from the name to visual identity, final packaging, and an integrated launch campaign consisting of TV, print ads and social media.
- PlayOJO / TVCHere's the first TV commercial I've done directly with a client, as part of a ‘virtual agency’, along with long-serving creative partner Jonny. It was ready for play out to the Canadian market in around 6 and a half weeks from initial approach to final delivery, and two different versions were produced featuring different sequences for an A-B test.
London, United KingdomFull Time
In my time here, I've overseen Standard Chartered's sponsorship of the Liverpool FC men's and women's teams and created and overseen work for Paddy Power's sports and gaming portfolios. I'm currently leading the DXC x Manchester United and AXA x Liverpool FC accounts and CD across Octagon's motorsports portfolio, including AWS x Ferrari. Living the dream - and I'm not even being sarcastic.
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- Idea Generation
- TV Advertising
- Digital Advertising
- Integrated Advertising
- Creative Direction
- Social Campaign
- 360 Campaigns
- Creative Strategy
- Digital Creative