Jonny Watson

Jonny Watson

Creative DirectorLondon, United Kingdom
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Pip Jamieson
Laura Jordan Bambach
Joupin Ghamsari
Jonny Watson

Jonny Watson

Creative DirectorLondon, United Kingdom
About me
Creative Director... traditional and digital... 3 decades... Currently heading up Paddy Power and Standard Chartered x Liverpool at Octagon London.
Projects
  • Standard Chartered x Liverpool FC: "Fans of fans"
    Standard Chartered x Liverpool FC: "Fans of fans"With our 'Fans of fans' campaign, we've flipped the script and created a world where the players hero-worship the fans. Like when VVD, Diogo and Fabinho get swapping fans stickers in the Liverpool dressing room. Got, got, need. The question is, what would you give Virgil to get hold of a shiny of legendary superfan Belle Yip...?
  • Paddy Power Games - "Another Chance"
    Paddy Power Games - "Another Chance"Blown your big chance? Yeah, we’ve all been there. If only life could be more like Paddy Power Games, because with Paddy's Wonder Wheel, Daily Jackpot and Weekly Bonus, you'll always get another chance. Yay! This campaign shows how Paddy can come to the rescue of anyone in need of another chance. This version of "Mum" was actually banned after a whopping 4 complaints - my first ban. Mum was so proud.
  • Standard Chartered x Liverpool FC 2021/22 Kit Launch
    Standard Chartered x Liverpool FC 2021/22 Kit LaunchThe new Liverpool kit launch for the 21/22 season. The last campaign was one to forget, but with a clean slate and a fresh new kit, the players and the fans are ready for another tilt at the title. #YNWA
  • Paddy Power: "Proper Football's Back"
    Paddy Power: "Proper Football's Back"With the Euro's just a distant memory, the dawn of a new Premiership season is upon us. Tribalism, 'meat' pies and merciless roasting of the opposition are back. Now that really is something to celebrate. And Arsenal helped us out by getting rolled over by Brentford on the opening day. Prescient.
  • Cisco: "Mascot Lockdown"
    Cisco: "Mascot Lockdown"Cisco are Manchester City's technology partner and wanted to create some communications in tune with the times we're all living in. It's been tough for all of us, but spare a thought for Moonchester and Moonbeam, City's mascots. Not allowed inside the Etihad, no fans to gee up and wave to. We developed the core idea, the wider team developed the scripts and Michael Buerk narrated for us. This is the real story of Mascot Lockdown:
  • Paddy Power - "New Normal"
    Paddy Power - "New Normal"Two weeks from brief to broadcast, this COVID-safe shoot was helmed by double Oscar-nominee Peter Cattaneo, fronted by all-round legend Peter Crouch and abetted by model, businesswoman and Strictly champion, Abbey Clancy. The Premier League 20/21 season promises to be the most topsy-turvy ever. Empty stadiums, ridiculous schedules and a swathe of new rules and regulations to contend with. But rather than ruining the season for the fans, it's precisely this unpredictable nonsense that keeps the
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Projects credited in
  • ENERTOR / Brand Launch Campaign
    ENERTOR / Brand Launch CampaignTV, Print, Social Enertor is a performance insole brand who make their product from the same material the CIA use in their bulletproof vests. Part-owned by Usain Bolt, we coincided the launch campaign around his final Olympics appearance. We conceived and designed the whole brand from the name to visual identity, final packaging, and an integrated launch campaign consisting of TV, print ads and social media.
  • PlayOJO / TVC
    PlayOJO / TVCHere's the first TV commercial I've done directly with a client, as part of a ‘virtual agency’, along with long-serving creative partner Jonny. It was ready for play out to the Canadian market in around 6 and a half weeks from initial approach to final delivery, and two different versions were produced featuring different sequences for an A-B test.
Work history
    Octagon logo
    Octagon logo
    Creative DIrectorOctagon
    London, United KingdomFreelance
    Global Creative Director overseeing Standard Chartered's sponsorship of the Liverpool FC men's and women's teams. Also working across Octagon's other accounts, including Paddy Power.
    F
    F
    Creative DirectorFreelance
     - United KingdomFreelance
    Worked with agencies including Engine, Anomaly and Neverland.
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Skills
  • Idea Generation
  • TV Advertising
  • Digital Advertising
  • Integrated Advertising
  • Creative Direction
  • Social Campaign
  • 360 Campaigns
  • Creative Strategy
  • Copywriting
  • Digital Creative
Education
    H
    H
    BTEC HND Graphic Design & AdvertisingHounslow Borough College
     - Hounslow, United Kingdom