Paddy Power - "New Normal"

Two weeks from brief to broadcast, this COVID-safe shoot was helmed by double Oscar-nominee Peter Cattaneo, fronted by all-round legend Peter Crouch and abetted by model, businesswoman and Strictly champion, Abbey Clancy. The Premier League 20/21 season promises to be the most topsy-turvy ever. Empty stadiums, ridiculous schedules and a swathe of new rules and regulations to contend with. But rather than ruining the season for the fans, it's precisely this unpredictable nonsense that keeps the faithful hooked on the beautiful game.