Standard Chartered x Liverpool FC 2021/22 Kit Launch

The new Liverpool kit launch for the 21/22 season. The last campaign was one to forget, but with a clean slate and a fresh new kit, the players and the fans are ready for another tilt at the title. Internally, we called this "We're In This Together". It worked figuratively - players and fans are committed to each other - and literally - the players wear the shirt and so do the fans. So with this film we aimed to draw a parallel between the players and the fans, united by the shirt. With its rich history and working class roots, and a stadium surrounded by terraced streets bearing murals of Liverpool heroes, the bond between the club and its fans is arguably the strongest in the game. #YNWA