ENERTOR / Brand Launch Campaign

  • Dan Harrison
  • Jonny Watson

TV, Print, Social Enertor is a performance insole brand who make their product from the same material the CIA use in their bulletproof vests. Part-owned by Usain Bolt, we coincided the launch campaign around his final Olympics appearance. We conceived and designed the whole brand from the name to visual identity, final packaging, and an integrated launch campaign consisting of TV, print ads and social media.

Shot around the island of Jamaica, the TV spot follows Usain's journey to becoming the fastest man in the world, and the difficulties he had to overcome to get there.
Print DPS showing brand design and art direction style
Product range photography and packaging design