A Creative Director from a design and art direction background who finds the magic in a brand, product or service and makes it sing across all media.
Dan started out as a Designer and Art Director at The Guardian and pioneering digital agency Good Technology where he won awards for his work on Audi, Kylie Minogue and Pepperami.
Moving into the world of advertising he's won awards as a Creative Director at some of the UK's top Advertising agencies and Production Companies including VCCP, Anomaly, The Nike Foundation, Google / Across The Pond, Ogilvy, Grey, TBWA|GGT and Dare.
He has sat as a judge for D&AD, Kinsale Sharks and Creative Showcase and has been awarded for his efforts by (among many others) D&AD, Cannes Lions, Campaign BIG and the Craft-Brewing Association. On the side, Dan’s photography and typefaces have graced numerous publications and has been selected for the Getty Images Collection.
Projects
- PlayOJO / TVCHere's the first TV commercial I've done directly with a client, as part of a ‘virtual agency’, along with long-serving creative partner Jonny. It was ready for play out to the Canadian market in around 6 and a half weeks from initial approach to final delivery, and two different versions were produced featuring different sequences for an A-B test.
- Compare The Market / Oleg Facebook AR LensAnother Christmas, another Star Wars tie-in. No other film franchise has made a bigger cultural impact, with fans from every generation, each with their own favourite Star Wars memory. This time, we encouraged fans to create a Star Wars memory that would last a lifetime. And so a new meerkat toy was born: Oleg as BB-8. You’d have to wait weeks for the toy to arrive, but thanks to the magic of Facebook camera effects, you could bring him home in time for Christmas.
- ENERTOR / Brand Launch CampaignTV, Print, Social Enertor is a performance insole brand who make their product from the same material the CIA use in their bulletproof vests. Part-owned by Usain Bolt, we coincided the launch campaign around his final Olympics appearance. We conceived and designed the whole brand from the name to visual identity, final packaging, and an integrated launch campaign consisting of TV, print ads and social media.
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Projects credited in
- Compare The Market: Galactic InsuranceCompare The Market teamed up with Disney to promote the most anticipated film in a generation - Star Wars: The Force Awakens - alongside the world’s biggest cinema promotion, Meerkat Movies. It’s not easy merging insurance, meerkats and the Star Wars universe - plus we had to find a way to stand out from the crowd of other campaigns crowbarring their brands into the franchise.
- Paddy Power Games - "Another Chance"Blown your big chance? Yeah, we’ve all been there. If only life could be more like Paddy Power Games, because with Paddy's Wonder Wheel, Daily Jackpot and Weekly Bonus, you'll always get another chance. Yay! This campaign shows how Paddy can come to the rescue of anyone in need of another chance. This version of "Mum" was actually banned after a whopping 4 complaints - my first ban. Mum was so proud.
- Alton Towers - "The Smiler"The Smiler is a record-breaking ride, having more inversions than any other rollercoaster in the world. It's so-named because of the inane, bewildered smile stretched across your face after 14 loops. The ride is a pretty psychedelic experience - the backstory being that this is part of an evil plan to brainwash people into a cult-like existence. A bit like Brexit but more fun. We helped develop the ride's identity and the experience itself as well as the launch TV commercial. We shot this on-
- PlayOJO - "Get The Ball Rolling"Online casino brand PlayOJO approached me and my creative partner direct with a brief for a 30" commercial. It was a massive challenge, but hugely satisfying owning the whole process of developing the creative, managing the client and overseeing production - without the infrastructure of an agency around us. But having such a small team streamlined the process and made sure every penny of the budget makes it onscreen.
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Work history
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Creative DirectorVCCP Blue
- London, United KingdomFull Time
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Digital Creative DirectorDLKW Lowe
- London, United KingdomFull Time
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Skills
- Creative Direction
- Art Direction
- Integrated Advertising
- Design
- Concept Creation
- Social Media Advertising
- TV Advertising
- Digital Campaigns
- Digital Marketing
- Big Ideas
Education
Awards
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Campaign BIG Awards - GoldDLKW Lowe
Cif - Cif The Web appCampaign BIG Awards - GoldDare Digital
Vodafone - Taxi Grand Prix+ Show more