Unilever: Cif The Web

  • Jonny Watson
  • Dan Harrison
  • Luke Wilson
People already trust Cif to keep their families safe by keeping germs at bay. But could it stretch to cleaning the internet? After all, research has found that, on average, kids are first exposed to pornography online at just 8 years of age.
Cif The Web is a unique iPad app that keeps kids safe from the worst of the internet. It blocks blacklisted sites, strips out obscene comments from sites like YouTube and replaces 4000 rude words with clean ones before the page even loads. This won us a Gold at the Campaign Big Awards. Which was nice.