Paddy Power: "Bingoton - A Drama With Balls"
A bodice-ripping, bonk-busting period drama masquerading as a TV ad.
So, how do you:
- achieve standout in a crowded category
- ride the zeitgeist of popular culture
- sail close to the wind but not get a 9pm restriction
- AND live up to the high standards Paddy sets itself and its agencies?
Simple. Rip the piss out of Bridgerton.
Filmed by Outsider's Jim Gilchrist on the UK's hottest day ever at Addington Palace (near Croydon, if you're passing) this ad tells the story of Miss Bingoton's fruitless search for a suitable suitor.
Paddy Power even took the idea and created an exclusive Slingo Bingoton game on their site. Advertising? Completed it, mate.
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