At Ogilvy, we developed numerous campaigns to grow the fanbase and deepen engagement. This included fast turnaround email newsletters like The Briefing Room, which went out just before each Grand Prix and The Overtake, which went out just after, wrapping up the weekend's action.
We also developed competition campaigns for money-can't-buy prizes, like a VIP weekend at Silverstone for the British Grand Prix and the chance to win your name on the chequered flag at the finish line.
For the Silverstone Unlocked campaign, we had over 80,000 entries in the first 24 hours - the most they'd ever had.
Project Tags
Companies
Ogilvy
- Advertising
Formula 1
- Media Production