Sadly, by the age of 14, twice as many girls drop out of sport than boys. But if girls stay in sport, they'll develop vital life skills like resilience, teamwork and leadership.
One study revealed 94% of women in C-suite roles played sport through their teens. Too high to be a coincidence.
This campaign has already garnered 14 award nominations.
"Topper" shows the journey of a young girl into adulthood with her trophy topper as a talisman. Embodying all the skills she's learned through sport, it's always by her side to remind her she has everything she needs to achieve her full potential.
We also created a film called "I Quit". In a seemingly routine post-match interview, Liverpool stars tell the world they're done with football - citing the same reasons girls quit sport. Peer pressure, body-conscious issues, safety and security, lack of parental support.
They're issues that rarely affect boys. But they're all factors behind the startling statistic that twice as many girls than boys quit sport by the age of 14.
Less than 24 hours after it launched online, ITV's 'This Morning' picked it up and broadcast it to an estimated audience of 900,000 - priceless media coverage.
We followed this up with a film showing Klopp delivering an impassioned team talk, stressing the importance of working together and never giving up. But as we pull back to reveal the room in full, we see he's not addressing the Liverpool men's team, he talking to a room full of girls - representing girls around the world who all face a variety of obstacles making it harder for them to 'play on'.
"Very proud to be part of this campaign 👧⚽️🏀🎾"
Helen Morgan, Senior Manager, Global Sponsorship & Events at Standard Chartered Bank
"In a category awash with inspirational messages, this campaign manages to find a fresh and truly relatable insight about sport and football; promoting the skills we learn from sport to carry us through life."
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