Engaging the Youth: Alex Mahon is on the hunt to innovate and move genres on for Channel 4.
Like any other broadcaster, she faces the challenge of losing young viewers to streaming platforms and works to create enough slots and time in the schedule to allow her take creative risks. As the first first female CEO of a big UK broadcaster, Mahon has been outspoken about the gender pay gap and is investing big in a women’s development and leadership programme. She has also set a target of 20% of staff to be from minority backgrounds. In this exclusive interview at MIPTV, she told Ali May about the fast-changing world of programme-making, content consumption and creativity.
Take your pick: Alex Mahon answers
Channel 4's CEO Alex Mahon prefers Global or Local? House of Cards or Game of Thrones? New-york or LA? Apple or Google? She shares her preferences in this quick-fire video!