ENJOY THE GREAT TASTE OF SUMMER

Problem How to link Coca-Cola beverages to summer and unforgettable, new experiences in people’s lives? Key insight The summer state of mind inspires the freedom to live new, unforgettable experiences and to connect with friends and embrace the new with Coke. Big idea Dramatise that Coca-Cola makes summer more special to; Experience something new. Role Creative concept Art direction Visual design Media Print OOH DOOH