As Mick Jagger once famously said, “Please allow me to introduce myself” I am London based Senior Creative Designer and conceptual thinker with over Thirteen years experience, working in advertising and integrated communications. I have worked in agencies of every shape and size, creating and crafting exciting, effective worldwide campaigns for famous brands across all mediums and platforms.
I am confident in managing and delivering projects from creative concept through every stage of production.
I can work independently, with others or lead a team. I am fast, self-motivated and can spin gold out of straw.
Projects
- THE NEW HOME OF MOTOGPProblem How to become the leading service in global sports streaming? Key insight MotoGP is such a huge sport in Spain and a sport where the fans don’t just follow it, they live and breathe it. Big idea To take the brand’s Raw Sport platform global by launching the beginning of a new era for Spanish fans. With Dazn available on everything from mobile phones and tablets to desktop, Smart TV and consoles – from one account. Role Art direction Visual design Media TV Print OOH Digital
- PUMP UP THE VOLUMEProblem How to make dry shampoo a handbag essential? Key insight Batiste wanted to reposition their dry shampoo brand as a styling multi-tool for young women with fast-paced lifestyles. Big idea To collaborate with renowned photographer Rankin and pop princess Pixie Lott, to bring to life the ‘My Quick Fix’ campaign. Role Creative concept Art direction Full rebrand visual identity Visual design Media TV Print OOH Digital
- THE UNFASHIONABLE SPIRIT THAT HIT THE CATWALKProblem How do you persuade avant-garde, millennials around the globe that whisky is no longer the old fashioned, old man’s spirit of choice? Key insight People think whisky is preserved for only old men with grey beards and tweed jackets, smoking cigars, in old leather arm chairs, in gentlemen’s clubs. Big idea Enlighten and recruit a new generation of Scotch whisky drinkers. Role Art direction Full brand visual identity Media OOH Digital Packaging Print
- THE ULTIMATE POWER(GEM)Problem How to offer the ultimate washing experience that helps your clothes stay as good as new wash after wash? Key insight The boffins at washing powder giants Persil had created a revolutionary new product promising to annihilate the dirt in our clothes without damaging them - whilst keeping them as fresh as the day we first bought them. Big idea To launch a sector-shifting product as powerful as its promise. Role Art direction Visual design Media Print OOH
- ENJOY THE GREAT TASTE OF SUMMERProblem How to link Coca-Cola beverages to summer and unforgettable, new experiences in people’s lives? Key insight The summer state of mind inspires the freedom to live new, unforgettable experiences and to connect with friends and embrace the new with Coke. Big idea Dramatise that Coca-Cola makes summer more special to; Experience something new. Role Creative concept Art direction Visual design Media Print OOH DOOH
Work history
M
M
Senior DesignerMcGarryBowen
- London, United KingdomFreelance
Senior Designer, working across several sectors of the B2B, Sports, Drinks and Automotive industry.
Responsible for creating exciting conceptual and original thought provoking designs for a diverse
range of brands including press, OOH, digital, editorial and direct marketing.
Highlights include: Being lead designer for the launch of Dazn’s MotoGP Spanish platform.
Clients include: American Express / Dazn / Honda / Asahi / Disney / Generali / Sony
M
M
Senior DesignerMcCann Enterprise
- London, United KingdomFreelance
Senior Designer, drafted in to work on a pitch for Legal & General.
Responsible for creating design assets, including Print and digital mock-ups for pitch doc.
Highlights included: Getting the chance to work for one of the Top 3 Advertising Agencies in the World.
Client included: Legal & General.
+ Show more
Skills
- Packaging
- Advertising
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Digital
- Websites
- Typography
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Adobe Illustrator
- Adobe Photoshop
- Abobe Illustrator
- Graphic Design
- Social Advertising
Education
BA(Hons) Graphic Design, New Media
-