PUMP UP THE VOLUME

Problem How to make dry shampoo a handbag essential? Key insight Batiste wanted to reposition their dry shampoo brand as a styling multi-tool for young women with fast-paced lifestyles. Big idea To collaborate with renowned photographer Rankin and pop princess Pixie Lott, to bring to life the ‘My Quick Fix’ campaign. Role Creative concept Art direction Full rebrand visual identity Visual design Media TV Print OOH Digital