THE UNFASHIONABLE SPIRIT THAT HIT THE CATWALK
How do you persuade avant-garde, millennials around the globe that whisky is no longer the old fashioned, old man’s spirit of choice?
People think whisky is preserved for only old men with grey beards and tweed jackets, smoking cigars, in old leather arm chairs, in gentlemen’s clubs.
Enlighten and recruit a new generation of Scotch whisky drinkers.
Full brand visual identity