THE ULTIMATE POWER(GEM)

Problem How to offer the ultimate washing experience that helps your clothes stay as good as new wash after wash? Key insight The boffins at washing powder giants Persil had created a revolutionary new product promising to annihilate the dirt in our clothes without damaging them - whilst keeping them as fresh as the day we first bought them. Big idea To launch a sector-shifting product as powerful as its promise. Role Art direction Visual design Media Print OOH