With figures showing that 70 new businesses are created in the UK every hour, it's clear that the UK (and London in particular), is a highly competitive and pressurised market place. However, startup success or failure is often viewed purely from a business perspective, but what impact does it have on the individual behind it - the founder and entrepreneur? Joe Bush talks to Christina Richardson, Co-founder and Chief Firestarter at founder-wellbeing ecosystem We Are 3Sixty.