Equal Dictionary - Product As A Communication - International Woman Day Campaign - Arcelik Global

As Arcelik, we know that we can alleviate or even eliminate human defects, owing to technology. Thus, we’ve developed a solution to prevent all of us from using discriminative language against women. A Poka Yoke solution that alerts you while writing discriminative words unintentionally, on social media, whatsapp, text messages, and even in office programs such as Word and Outlook. A mobile and desktop keyboard that detects the gender-discriminative words and phrases, and suggest a non-discriminative one. And we named it as “Equal Dictionary”.