About me

I am a 20 year experienced and result-oriented marketing and advertising professional with an extensive background in online and offline communications, creative, media and product strategy, business growth, product and digital channel development, media planning, social media, communication design, and execution. I’ve been acting as the head of strategy and primary lead client contact for lots of blue-chip clients for more than 12 years, engineering the core strategy and the creative development while performing at the center of all day-to-day creative design and execution processes; which kept my strategy and team management skills/muscles intact.

QuestionsProjectsExperienceTeam

Projects

• Turkcell BiP - Launch TVC Campaign - 3 teaser + 3 launch ad spotsThe first short spots are the teaser ad spots, and the following ones are the launch ads that communicates the core and distinguished features of BiP App. Featuring the most famous and iconic Turkish illusionist Sermet Erkin.
• BBVA Garanti - Social Media Content Production (2016 - 2018)Produced social media content with a team of 6 people for 4 different brands of BBVA Garanti, with an average of 90 content/month
• Equal Dictionary - Product As A Communication - International Woman Day Campaign - Arcelik GlobalAs Arcelik, we know that we can alleviate or even eliminate human defects, owing to technology. Thus, we’ve developed a solution to prevent all of us from using discriminative language against women. A Poka Yoke solution that alerts you while writing discriminative words unintentionally, on social media, whatsapp, text messages, and even in office programs such as Word and Outlook. A mobile and desktop keyboard that detects the gender-discriminative words and phrases, and suggest a non-discrimin

Work history

Strategy DirectorCompania Digital Limited
Nov 2016London, United KingdomFreelance

Skills

• Digital Strategy
• Media Strategy
• Performance Marketing
• Creative Storytelling
• Social Media Management
• Corporate Identity
• Team Management
• Digital Advertising
• Content Strategy
• Creative Strategy

Education

B
B
Bachelor of Arts (BA) Bilkent University
Jul 1996 - Jun 2000Istanbul, Turkey
Graduated from International Relations Department with an High Honor Degree (4.51/5.00).

Awards

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SABRE AWARDS - Gold SabreSabre Awards
Equal Dictionary Mobile Keyboard Product and a digital campaign had been produced for Arcelik A.Ş. to stop using gender-discriminative discourse against woman had been awarded with Gold Sabre. Arçelik strives to empower women and support gender equality with its diversity strategies as well as becoming a signatory of UN’s Women's Empowerment Principles and HeForShe in the recent years. Gender discriminative discourse was still a growing problem in the society. With this in mind, we launched a digital Poka Yoke solution called “Equal Dictionary” on International Women’s Day to raise awareness, to help users not to use gender-discriminative words / phrases and leverage Arçelik’s brand perception with an action-oriented and game-changer plan.
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MIXX Award 2019 - Best Mobile ApplicationsMIXX Awards
Equal Dictionary Mobile Keyboard Product and a digital campaign had been produced for Arcelik A.Ş. to stop using gender-discriminative discourse against woman had been awarded with Bronze MIXX in Mobile Applications category. Arçelik strives to empower women and support gender equality with its diversity strategies as well as becoming a signatory of UN’s Women's Empowerment Principles and HeForShe in the recent years. Gender discriminative discourse was still a growing problem in the society. With this in mind, we launched a digital Poka Yoke solution called “Equal Dictionary” on International Women’s Day to raise awareness, to help users not to use gender-discriminative words / phrases and leverage Arçelik’s brand perception with an action-oriented and game-changer plan.

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