Ernest Jones | Eternal Diamond Collection

Director: Astrid Salas DOP: Jack Worall Assistants: James Parsons and Giorgia Young. I directed the launch film of the Eternal Diamond collection by Ernest Jones combining editorial on-model footage with dazzling close-ups of the product in motion. We wanted to bring the drama of the collection to life, contrasting not only dark with light but also tradition with newness, giving a sense of cutting-edge exclusivity to a timeless symbol.