About me

I have more than 10 years of experience in London as a Creative and Art Director. My background is Graphic Design and Filmmaking where I have honed my skills working in different startups, studios and agencies. I have a rich visual foundation to draw from but I also have a holistic view - both from technically and artistically. I’m a highly visual Creative excited by stories of human endeavour in all its forms.

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Projects

• 12

  Barbour | Fashion FilmsA collection of Fashion films I directed for Barbour.
• 2

  Ernest Jones | Eternal Diamond CollectionDirector: Astrid Salas DOP: Jack Worall Assistants: James Parsons and Giorgia Young. I directed the launch film of the Eternal Diamond collection by Ernest Jones combining editorial on-model footage with dazzling close-ups of the product in motion. We wanted to bring the drama of the collection to life, contrasting not only dark with light but also tradition with newness, giving a sense of cutting-edge exclusivity to a timeless symbol.
• 20

  Beatchain Always On ContentArt Direction and creative development and outputs for Beatchain – a music/tech brand targeting upcoming independent musicians.
• 4

  Bodyform Sampling Box VideoThe task was to create ​a fresh film for Bodyform's sampling box campaign.
• 2

  Miso Tasty social campaignI worked as the Creative Producer and Art Director for Miso Tasty's 'The taste that your food would choose' campaign – overseeing the creative development of all the different sets of deliverables.
• 1

  RAMA brand videosI worked as Creative Producer, assisting director and overseeing the post-production.

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Projects credited in

• 2

  Maxine Shoes Campaign Featured in Vogue Italia and Rocketlight MagazineTEAM Photographer: Laura Godbolt Brand: MAXINE shoes Art Director: Astrid Salas Digital Strategist: Nika Ovcharova Retoucher: Mari Oku Model: Shumaila Mugham
• Trans Humanist
• 2

  Trans Natural

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Work history

Film Director & CreativeRD Content
Apr 2021London, United KingdomFull Time
I am a Creative and Film Director for RD Content, a creative agency that offers animation production, branding, video content and campaigns for B2B and TV commercials based in London, UAE and New York. My role oversees the ideation, pre-production and post-production of brand films, directing photo and video shoots, animated videos and social media campaigns for diverse brands like Barbour, AstraZeneca and Ernest Jones.
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Art Director & Creative ProducerFondness
Feb 2020 - Feb 2021London, United KingdomFull Time
I was involved in all creative touchpoints from ideation, creative formats, research, creative strategy, copywriting, content planning, pitching to clients, to art directing campaigns and video directing shoots. Taking the lead on projects, briefing the team and overseeing throughout the process, making sure it's true to the brief and always looking for creative efficiencies. Brands I've produced work for: Wella, Bodyform, Tena, Beatchain and Miso Tasty.

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Skills

• Art Direction
• Digital
• Creative Direction
• Film Editor
• Film Directing
• Conceptual
• Art Fashion
• Digital Interactive
• Branding
• Advertiseing

Education

Art Direction FashionMastered
Mar 2017London, United Kingdom
Enrolled in Mastered, a global fashion accelerator for just 200 creatives from around the world. This is a prestigious program led by industry experts such as Inez & Vinoodh, Lydia Pang and Fabien Baron.
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Filmmaking and The Creative Economy MAKingston University
Sep 2009Kingston upon Thames, United Kingdom
A mixture of creative industries collaboration, startups and filmmaking.

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