Astrid Salas

InMobi is the world's largest independent mobile ad-tech company. True mobile-first pioneers, data science is at the core of everything we do. Owners of the highest SDK integrated base, our first-party data guarantees the most reliable way to build accurate and robust audience profiles. Recognised by MIT Technology Review as one of the 50 Most Disruptive Companies in the world and also part of Fast Company's Most Innovative Companies 2016 list. As an Interactive Art Director EMEA, my job is to craft and lead innovative meaningful solutions for Mobile, managing a diverse range of projects from the ideation stage to hands-on development. I also work closely with agencies and brands leading Creativity workshops in London and Europe.

I was part of the founder teams that joined Weve, a joint venture between the UK’s three largest mobile operators – EE, O2 and Vodafone, formed to create and accelerate the development of mobile marketing and wallet services in the UK. I worked from ideation and execution of innovative experiences for mobile to influence behaviour. Ranging from SMS, MMS, Display Ad Ops and Rich media mobile sites to User journeys and UI visual design from pitch to the production stage.

I was part of the pioneering start-up Blyk, the world’s first ad-funded mobile network founded by the former President of Nokia. We produced engaging dynamic content solutions and conversational game mechanics for mobile, ranging from SMS, MMS, mobile sites, video, and implementation, partnered with Orange and T-mobile content programs, as well as advertisement campaigns working with various brands.

Internship at Wallpaper* Magazine as an Online designer developing galleries, articles, and applications for the magazine.

At Warner Music Mexico, I was part of the online team and my responsibilities were to deliver original concepts and graphics based on the artist's musical style, and crafting diverse artists websites managing its brand usage, as well as Warner Music's online marketing.

Website & Digital Designer at Sony Mexico and for the offline stores Sony Style. I was part of the e-commerce and online branding team.

Enrolled in Mastered, a global fashion accelerator for just 200 creatives from around the world. This is a prestigious program led by industry experts such as Inez & Vinoodh, Lydia Pang and Fabien Baron.

This course helps to develop creative skills while learning how to manage the industry effectively within the creative economy. I studied alongside both film students and other creative economy students with different areas of expertise. The Film Making & the Creative Economy MA is an intensive, collaborative masters course which combines the creativity of film making with startups know-how to get ideas off the ground.