About me

My name is Astrid Salas, I am a Creative with more than 10 years of experience in Advertising based in London. Previous roles were for agencies, design studios and mobile startups where I've worked with diverse clients like Samsung, Bodyform, Wella and Cineworld. I'm hands-on from the conceptual stage to creative production. I can wear different hats depending on what's needed for the job. I am passionate about new modes of digital technology, audio/imagery expression and storytelling. I am naturally curious about the world, and I provide an expressive and imaginative point of view to everything I do.

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Projects

• 4

  Beatchain Always On ContentI was in charge of all the creative development and outputs for Beatchain, a music/tech brand targeted mainly for upcoming independent musicians.
• 4

  Bodyform Sampling Box VideoThe task was to create ​a fresh film for Bodyform's sampling box campaign.
• 2

  Miso Tasty social campaignI worked as the Creative Producer and Art Director for Miso Tasty's 'The taste that your food would choose' campaign – overseeing the creative development of all the different sets of deliverables.
• 1

  RAMA brand videosI worked as Creative Producer, assisting director and overseeing the post-production.
• Beatchain Edutainment Films​I acted as the Art Director, Creative and Project Manager/Producer to create these films for Beatchain for the brand's new features and educational pieces. From concept and storyboards, to the production phase, directing VO artists and the oversee of the design and animation process.
• Samsung x Michel Roux Jr.The objective was to build awareness of The Langham hotel partnership and associate Michel Roux’s Jr name with Samsung kitchen appliances to build brand memorability. Targeting foodies, we created a series of three Facebook video recipe carousels to humanise the brand and excite our audience with this amazing appliances that could be in their own home.

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Projects credited in

• 1

  Maxine Shoes Campaign Featured in Vogue Italia and Rocketlight MagazineTEAM Photographer: Laura Godbolt Brand: MAXINE shoes Art Director: Astrid Salas Digital Strategist: Nika Ovcharova Retoucher: Mari Oku Model: Shumaila Mugham
• Trans Humanist
• 2

  Trans Natural

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Work history

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Art Director & Creative ProducerFondness
Feb 2020 - Feb 2021London, United KingdomFull Time
I was involved in all creative touchpoints from ideation, creative formats, research, creative strategy, copywriting, content planning, pitching to clients, to art directing campaigns and video directing shoots. Taking the lead on projects, briefing the team and overseeing throughout the process, making sure it's true to the brief and always looking for creative efficiencies. Brands I've produced work for: Wella, Bodyform, Tena, Beatchain and Miso Tasty.
Associate Creative DirectorPublicis Media
Jun 2018 - Jan 2020London, United KingdomFull Time
I developed creative strategy, concepts and production across multiple channels, from digital to working on location, photography and film direction. My diverse experience helps me to tackle all the marketing needs on behalf of all the agency brands within Publicis Media. Brands I've produced work for: Samsung, Cineworld, P&O and Nespresso.

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Skills

• Art Direction
• Digital
• Creative Direction
• Film Editor
• Film Directing
• Conceptual
• Art Fashion
• Digital Interactive
• Branding
• Advertiseing

Education

Art Direction FashionMastered
Mar 2017London, United Kingdom
Enrolled in Mastered, a global fashion accelerator for just 200 creatives from around the world. This is a prestigious program led by industry experts such as Inez & Vinoodh, Lydia Pang and Fabien Baron.
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Filmmaking and The Creative Economy MAKingston University
Sep 2009Kingston upon Thames, United Kingdom
A mixture of creative industries collaboration, startups and filmmaking.

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