London based empathic Creative and Art Director with an infectious enthusiasm for technology, video, fashion, and arts!
I'm hands-on from the conceptual stage to creative development for brand storytelling, audio/video editing, production, and directing.
I am naturally curious about the world, and I provide a visionary, imaginative and progressive point of view to everything I do.
Projects
- Samsung x Michel Roux Jr.The objective was to build awareness of The Langham hotel partnership and associate Michel Roux’s Jr name with Samsung kitchen appliances to build preference for the brand. Targeting foodies, we created a series of three Facebook video carousels for Samsung that humanises the brand and wants you to have amazing appliances in your own home.
- Cineworld – Influencer Film for 4DXCineworld identified a business challenge - a lot of people didn’t understand what their 4DX Cinemas were, and what to expect if they booked tickets to a screening. They found that a lot of people were viewing their “About 4DX” video online to educate themselves, however, the video quality itself was not engaging, and did not accurately describe what the 4DX experience was. As Cineworld was investing more in the technology, it was important to create content that would help viewers understand
- ‘The People of P&O’ Video Social CampaignP&O Ferries asked us to produce a content series that was required to work across two very different audiences: * As an internal campaign to generate awareness of their Annual Appreciation Awards * As a paid social video campaign to help drive awareness of their ‘Why P&O message’
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Work history
Associate Creative DirectorPublicis Media
London, United KingdomFull Time
I develop creative strategy, concepts and production across multiple channels, from digital to working on location, photography and film direction. My diverse experience helps me to tackle all the marketing needs on behalf of all the agency brands within Publicis Media.
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Interactive Art DirectorInMobi
London, United KingdomFull Time
InMobi is the world's largest independent mobile ad-tech company. True mobile-first pioneers, data science is at the core of everything we do. Owners of the highest SDK integrated base, our first-party data guarantees the most reliable way to build accurate and robust audience profiles. Recognised by MIT Technology Review as one of the 50 Most Disruptive Companies in the world and also part of Fast Company's Most Innovative Companies 2016 list.
As an Interactive Art Director EMEA, my job is to craft and lead innovative meaningful solutions for Mobile, managing a diverse range of projects from the ideation stage to hands-on development. I also work closely with agencies and brands leading Creativity workshops in London and Europe.
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Skills
- Art Direction
- Digital
- Creative Direction
- Film Editor
- Film Directing
- Conceptual
- Art Fashion
- Digital Interactive
- Branding
- Advertiseing
Education
Art Direction FashionMastered
London, United Kingdom
Enrolled in Mastered, a global fashion accelerator for just 200 creatives from around the world. This is a prestigious program led by industry experts such as Inez & Vinoodh, Lydia Pang and Fabien Baron.
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Filmmaking and The Creative Economy MAKingston University
Kingston upon Thames, United Kingdom
A mixture of creative industries collaboration, startups and filmmaking.
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